Hog & Rocks when I read an article in Sunset Magazine about their top 5 restaurant choices in San Francisco that take reservations for brunch. Brunch in SF can be a big ordeal! The wait at numerous restaurants throughout the city can last up to 2 hours and depending on the atmosphere it can be anywhere from pleasantly relaxed to extremely annoying.
Like I said, Hog & Rocks was in Sunset Magazine's top 5 brunch spots that take reservations and they were in some pretty good company with Nopa leading the list. We made reservations for Sunday for 4 people at noon and were seated promptly but at this point I don't think reservations would have been necessary. Hog & Rocks is relatively new from what I understand and I believe it is the quirks of being new that made the experience barely sub-par for my friends and I. It had a welcoming vibe with interesting options for seating and the overall aesthetic was modern and semi-masculine with the perfect amount of sophistication. The location is to die for! It's hidden in the heart of the Mission District on 19th between Valencia and Mission.
Oh, and maybe try something different, like the Breakfast Tacos!