Sunday, July 10, 2011

Design |

From Melbourne based studio A Friend Of Mine:

" is a complete web-based platform for distributing, selling and reading ebooks. With the intent to make reading ebooks fun and approachable, takes away the technical barriers. The identity had to reflect this ease in a warm and welcoming manner. A quirky bespoke typeface based on a pair of spectacles was created, lending a playful approach which was flexible enough to work as a stand-alone mark and housed within a ribbon device. We took reference from classic literary production techniques such as gilded page edges on the side of books as a nod to the past and used bookmarks as promotional collateral, adding a whimsical sense of irony to the identity. Inventive Labs designed the online environment with illustrations by Lachlan Conn and Ben Sanders."

Be sure to check out the website!

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