Thursday, July 14, 2011

Design | National Trust

This project comes from London based Studio h. About the studio they write:

"Studio h operates as a boutique design studio producing practical and elegant design solutions that fit all budgets, without compromising on creative excellence or professionalism. We work mainly in the area of brand identity, print, packaging and website design, but are always happy to expand our brief to fit new models. Studio h is a venture founded on a seasoned enthusiasm and a sincere desire to elevate and expand the way our clients think and present themselves."

Project description from their site:

As part of their ongoing strategy to refresh public perception and engage more with members and visitors, Studioh is working closely with National Trust on the re-design of their retail packaging. With a brief to update their image and bring coherence to a large and diverse product range, the first part of a phased programme involved the creation of a range of icons that reflect National Trust's culture and can be flexibly applied across different product ranges from chocolate to stationery.

Adrian Johnson was commissioned to produce a range of architectural based illustrations for National Trust biscuits

Sarah Box's naive drawings emphasise the homemade quality of National Trust preserves

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