Friday, November 18, 2011
Design | Helios
Uniform won the pitch to reposition the Helios eco-brand last year. The challenge was to transform the Helios brand from being a brand just for the typical eco-consumer, to become a brand for the regular retail customer.
In the design process it was important to retain the historical foundation. Helios has a unique position and credibility in the eco segment with many loyal customers. The past few years, new players have entered the market, but not many producers have an equally strong history as Helios.
Common for all the products from Helios is the strong focus on ingredients and flavors. To underpin this, the ingredients will be visible in the packages where possible. Helios puts great efforts into high standards on the raw materials of their products. Together with their long history, this provides confidence and credibility with the customer. It was essential that this very focus and concern on quality was easily recognizable in the package designs.
via Lovely Package