Design | Helios

Helios has since 1969 provided organic and environmentally friendly products to the Norwegian market. The products have traditionally been sold purely through specialty shops for organic products. Now the Helios brand is being launched to the people.

Uniform won the pitch to reposition the Helios eco-brand last year. The challenge was to transform the Helios brand from being a brand just for the typical eco-consumer, to become a brand for the regular retail customer.

Uniform has developed a new brand-positioning platform and redesigned the identity and packaging of over 100 varieties. The feedback from the supermarket chains has exceeded all expectations.

In the design process it was important to retain the historical foundation. Helios has a unique position and credibility in the eco segment with many loyal customers. The past few years, new players have entered the market, but not many producers have an equally strong history as Helios.

Through focus groups, it became clear that the name Helios had the highest recognition and was thus the most important item to keep. This gave the project freedom to rethink other aspects of the identity. Uniform redesigned the logo and gave it a prominent place on all packages in order to create a strong recognition in a chaotic grocery store. The logo underpins the importance of the name Helios – the sun god. As the packages will be placed next to well known brands it is important that Helios is evident in the shelves. With a strong and clear logo on all packages we created easy recognition across all product groups.

Different hand-drawn patterns were developed for all product lines. The patterns are based on the shape of a seed, giving associations to leaves and seeds, which supports Helios´ core values of care and naturalness. In addition fresh colors give the packages a modern look.

Common for all the products from Helios is the strong focus on ingredients and flavors. To underpin this, the ingredients will be visible in the packages where possible. Helios puts great efforts into high standards on the raw materials of their products. Together with their long history, this provides confidence and credibility with the customer. It was essential that this very focus and concern on quality was easily recognizable in the package designs.

via Lovely Package 

Design | Faber Castell Single-Line Portraits

This is just flat out amazing! Art Director and Designer Hwee Chong of Singapore recently updated his portfolio with his version of three (very) famous portraits: Girl with a Pearl Earring, Self Portrait, and Mona Lisa. And what makes these portraits so extraordinary? They were created using a single line of ink... Faber Castell ink to be clear.

Be sure to check out the video!


Faber Castell from eric yeo on Vimeo.

Design | 10 Magazine’s Louis Vuitton Editorial

Louis Vuitton teamed up with 10 Magazine for this glamorous/silly Fall 2011 editorial. Artist Barry Reigate is responsible for the  pop-art clown overlays. This fantastic spread was shot by Christian Anwander, styled by Sophia Neophitou, and modeled by Marike Le Roux.

via Trendland.

Design | Malika Favre

Malika Favre is a French graphic artist living in London. My first recollection of Malika's work was the Wallpaper Pin-ups Alphabet commissioned by Wallpaper for their Sex and Art issue. Her blend of stylized vector work and typography is pretty flawless and incredibly sexy. 

This is another project for Wallpaper, commissioned for their November issue.

Being a designer I have an idea of what goes in to making these sleek illustrations and in theory it seems approachable and as if I would easily be able to recreate something similar, but the truth is that although I technically know how to illustrate it is like pulling teeth for me. I get frustrated when I draw and I tend to put so much emphasis on it being perfect that I often end up a big ol' basket case. Malika's graphic style has given me a knew found hope and desire to try my hand at vector design from here on out. 

Check out some of my other favorites from this very talented woman.

Design | National Trust

This project comes from London based Studio h. About the studio they write:

"Studio h operates as a boutique design studio producing practical and elegant design solutions that fit all budgets, without compromising on creative excellence or professionalism. We work mainly in the area of brand identity, print, packaging and website design, but are always happy to expand our brief to fit new models. Studio h is a venture founded on a seasoned enthusiasm and a sincere desire to elevate and expand the way our clients think and present themselves."

Project description from their site:

As part of their ongoing strategy to refresh public perception and engage more with members and visitors, Studioh is working closely with National Trust on the re-design of their retail packaging. With a brief to update their image and bring coherence to a large and diverse product range, the first part of a phased programme involved the creation of a range of icons that reflect National Trust's culture and can be flexibly applied across different product ranges from chocolate to stationery.

Adrian Johnson was commissioned to produce a range of architectural based illustrations for National Trust biscuits

Sarah Box's naive drawings emphasise the homemade quality of National Trust preserves