Thursday, June 9, 2011

Design | The Armoury

The Armoury is a historic pub, based in South London. Following a recent change of management, The Armoury required a strong identity, a suite of promotional materials and eye-catching signage, to help drive business to the newly refurbished drinking establishment. Steeped in history, the new Armoury identity references cannons produced by the old local mill, whilst 19th century paintings set the scene for famous battles during that time. The new identity has been brought to life across loyalty cards, stationery, menus, signage as well as an iconic swing sign complete with a 3-dimensional cannon ball!

The branding was handled by UK based design studio Purpose: a brand communications consultancy specialising in brand identity and marketing communications.

"Our strategic, design and production skills enable clients to communicate more effectively - to stand out, to connect, and to prosper. We’re 33 strong - we’re independent - and we’re listed in the Design Week league table of Top 10 UK Creative Award winning agencies."

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