Design | Freddy Taylor: Bean Bags

I love the simplicity of this project! Freddy Taylor is a third year Graphic Design student at Edinburgh College of Art. Freddy says, "I try to engage multiple disciplines when designing, exploring areas such as publishing, packaging, type, print and moving image. Pushing both concept and the boundaries of visual communication is very important to my process, as I aim to combine enthusiasm with experimentation to produce strong, enjoyable final outcomes."

Brief  |  Walk into any supermarket, choose a brand you dislike and re-brand & re-package, anything goes.

Concept  |  Try and reflect the honesty of the organic brand and product through innovative packaging and a new logo.

Prototype  |  Made from shower curtain, sealed with hair straighteners and then screen printed.”