Monday, June 13, 2011

Design | cla-se: Sita Murt

The obsession with all things Spain is still going strong! I found this project by Barcelona based design studio cla-se on Design Work Life and was instantly sucked in. Hot pink hand written type... I love it! It's bright, bold, and modern.

The first Sita Murt popup store opened in Sitges for three months last summer. The aim was to create an identity that combined the concept of a popup store with Sita Murt’s corporate identity. The project shunned the standard graphics of the world of franchises and instead painted directly onto the walls using a hand-painted typeface in fluorescent ink. Hand-painted sketchbooks with sketches and different messages were also added.

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