Friday, June 17, 2011

Design | Crown Maple Syrup

Product design is a real passion of mine. It's challenging and the boundaries of packaging are constantly changing. I like these kinds of posts because I get to combine my love of food and design. I found this handsome maple syrup on Lovely Package.

Designed by Studio MPLS:

“Studio MPLS created a distinctive brand identity and visual brand language for the world’s first brand of super-premium maple syrup. Evoking the natural elements that abound in the majestic stands of Crown Maple sugar maples, the brand communicates the fusion of natural goodness of the real maple syrup and the sophisticated state of art production techniques that make it the purest maple syrup on earth. Graphic iconography influenced concept package design, secondary packaging, and collateral.”

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