Thursday, June 16, 2011

Design | MOS: Jethro Haynes

This just makes me smile. London based agency Studio Output collaborated with illustrator and model maker Jethro Haynes to create this playful piece. Some would probably say that the "liquid" treatment on the type is ridiculous, but it's that kind of detail and creativity that really makes this project shine.

Studio Output is: "A diverse team of inspired, inspiring and creative people working in every medium. Indeptendently owned, we operate as one team across two friendly, thriving studios in London and Nottingham. We are proud to work with some of the most high-profile, interesting and innovative clients around, who appreciate our collaborative approach and the stunning results it achieves."

Project description from Studio Output's site:

Continuing our new proposition for the Ministry of Sound Club - 'anything can happen' - we were delighted to get the opportunity to work with talented illustrator and model maker Jethro Haynes, for this latest series of folding Saturday Sessions posters.

Starting with the premise that the legendary MOS sound system was created as a mutant strain on a lost tropical island (you've seen King Kong, right?) the three images track the progress of the giant bass-bins as they break free and start their epic journey to the Elephant & Castle, SE1. The stunning set was sketched, built and photographed over a period of days. It was also featured as the cover image of Design Week, fronting an article about the sophistication of current club flyers.

See more of Jethro's amazing work at D├ębut Art.

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