Design | The Reel Catch

Sometimes I miss being a student. I remember working on such fun and interesting packaging projects that unfortunately tended to be unrealistic in execution. This project comes from Edinburgh College of Art student Jesse Harris. I think shes done a great job at keeping circumstances such as cost and production in mind by sticking to a simple and elegant black and white finish.

Of the project, Jesse says:

"The name, which I came up with, is 'The Reel Catch.' I created the companies manifesto which focuses on sustainability but also trying to make the packaging look as original and as high quality as I could. I aimed to produce an identity and packaging that would showcase the produce as being from a sustainable source. The imagery comes from paper cuts of fish shapes/parts that aim to communicate a clean, simple design aesthetic when combined with the typography and materials used."